Leading out of home media owner, Exterion Media Ireland has announced the launch of Capital T, their new Out-of-Home format for Dublin Bus. Capital Ts will be installed across 50 driver sides of the Dublin Bus fleet, with two campaign packages consisting of 25 Capital Ts each.
Capital Ts will extend the advertising canvas by 46% over the current T-Side format. The new format will allow for greater creative opportunities and messaging on the Dublin Bus fleet. The advertising canvas will be printed in one piece on PVC mesh banner material.
Dawn Bailey Head of Marketing and Sales, Dublin Bus said; “Dublin Bus is pleased to announce the launch of our latest advertising format, Capital T. We are confident that Capital T will complement our existing suite of bus advertising formats and provide an enhanced platform for the brands using it.”
Mel Kellegher, Manager Commuter Advertising Network at CIÉ added: “Following developments in our large format and digital estate during 2015, we are delighted with the launch of Capital T by Exterion Media. The development of Capital T is an innovative enhancement of our traditional T-side format which will help deliver incremental revenue from our bus advertising fleet and improve the overall offering within the CIE estate.”
Commenting on the launch, Colin Leahy, Managing Director of Exterion Media Ireland said: “Advertisers are increasingly seeking new ways of delivering impact to audiences on the streets of Dublin. The coverage and frequency delivered by advertising on Dublin Bus is unrivalled. It’s an exciting step in our development as a media company committed to successfully delivering mobile audiences for our clients and promoting the efficacy of Dublin Bus as a dynamic media platform”.
The launch of Capital Ts continues the investment of Exterion Media Ireland in the CIÉ transport environment, which in the last year included the launch of Commuter dPods and CommuterSquares in the rail environment.