On 7th April Dublin Bus received the ‘Communications Award’ at the Irish Logistics and Transport Awards, for the ‘Mad Dash Home’ campaign which features Emmy and IFTA award winning Baz and Nancy from ‘50 Ways to Kill Your Mammy’ and a host of Dublin Bus employees.
The award recognises the best communications campaign undertaken in Ireland’s Logistics and Transport industry over the past 12 months. Winning entries were chosen by an independent panel of expert Judges, representing the transport and logistics sector.
Dublin Bus Chief Executive, Ray Coyne, who was presented with the award by Philip Wharton of The Irish Independent, said “The Dublin Bus ‘Mad Dash Home’ campaign aimed to highlight the role of each employee in the ongoing success of Dublin Bus. Behind every piece of technology that helps Dublin Bus customers plan and enjoy their journey (e.g. Real Time Passenger Information) is a group of people who meticulously manage every minute of every Dublin Bus journey because they believe in making every journey matter”.
‘The Mad Dash Home’ was an integrated marketing campaign that aimed to give customers an insight into how the 45,000 weekly Dublin Bus journeys run smoothly, safely and on time with a ‘behind the scenes’ look at Dublin Bus and the different departments and personnel who help pull the service together.
Two uniquely entertaining and visual online films were created featuring Baz and Nancy and a host of Dublin Bus employees. Although Nancy and Baz are at the heart of the action, the real heroes of the story are the background employees of Dublin Bus. The film showcased employees’ use of technology, bus prioritisation measures and social media to give Dublin Bus the competitive edge against cars.
The campaign ran on video on demand, YouTube video display, digital display and outdoor advertising and was supported on social platforms, Facebook and Twitter. The film can be viewed here