Dublin Bus launches low-fi, interactive “bus nerd” to promote cross-city services.
Meet Network Noel: he’s the decidedly low-fi bus enthusiast who knows everything there is to know about the Dublin Bus routes and is determined to share his knowledge with all and sundry. From February 4th Noel is coming to televisions and radios near you. Noel wants to help customers get to know their bus service better and to make the most of Dublin Bus’ 28 high-frequency core routes. A sociable Dub originally from Kimmage, Noel wants to interact with people and will be the face of a campaign to encourage greater interaction between Dublin Bus and its customers..
As part of the six-week campaign, Network Noel is making his trademark bus-related interventions in print and online. Noel also has his own Facebook and Instagram accounts and a page on the Dublin Bus website with an interactive map of Dublin Bus’ 28 high frequency cross city services with designated points where Noel shares stories on his favourite bus stops- ‘Noel’s Hot Stops’. Here customers will see a video or image describing the Hot Stop.
Network Noel is also encouraging customers to create their own personal Hot Stops throughout the network. Customers can take a photograph or video and upload it onto Noel’s Network map with an accompanying story outlining why this stop is ‘hot’ to them. There will be five weekly competitions to support the campaign where customers can compete with their own personal Hot Stop entries. Each week one overall winner and four runner-up entries will be selected, with winners receiving a great prize and will have their winning submissions featured on the Network Noel landing page.
Commenting on the new campaign Dublin Bus’ Marketing Manager, Mary Nulty said, “As a result of the Dublin Bus Network Direct project, the entire Dublin Bus network has been simplified to meet the needs of customers and now offers 28 high frequency, cross city services. Network Noel is a superfan of all Dublin Bus super-routes, but we want to know what our customers are fans of. The Network Noel campaign aims to foster further engagement with our customers and to give them the chance to communicate, in a fun way, what they like about their individual route. ”
Dublin Bus’ network review has been extremely successful and the growth of passenger numbers by 400,000 during the months of October and December in 2013 is a result of this. This development, combined with the acquisition of a fully low floor accessible fleet, the introduction of on bus Wi-Fi and next stop announcements and the continued success of Real Time Passenger Information and Smartphone app, leaves the company with a solid base from which to grow and build on in throughout 2014.