On 7 April Dublin Bus received the ‘Communications Award’ at the Irish Logistics and Transport Awards, for the ‘Mad Dash Home’ campaign which features Emmy and IFTA award winning Baz and Nancy from ‘50 Ways to Kill Your Mammy’ and a host of Dublin Bus employees.
The award recognises the best communications campaign undertaken in Ireland’s Logistics and Transport industry over the past 12 months. Winning entries were chosen by an independent panel of expert Judges, representing the transport and logistics sector.
Dublin Bus Chief Executive, Ray Coyne, who was presented with the award by Philip Wharton of The Irish Independent, said “The Dublin Bus ‘Mad Dash Home’ campaign aimed to highlight the role of each employee in the ongoing success of Dublin Bus. Behind every piece of technology that helps Dublin Bus customers plan and enjoy their journey (e.g. Real Time Passenger Information) is a group of people who meticulously manage every minute of every Dublin Bus journey because they believe in making every journey matter”.
The campaign ran on video on demand, YouTube video display, digital display and outdoor advertising and was supported on social platforms, Facebook and Twitter. The film can be viewed here
Customers can also get updates on Facebook, follow us on Twitter @dublinbusnews or call our customer service line on (01) 8734222, lines open from 08:30 - 18:00hrs (Monday to Saturday excluding bank holidays).